Copyblogger.com offers these 10 suggestions for writing strong content that gets marketing results online:
1. Care deeply about the quality of your writing, and about your audience.
2. Go deep with original research.
3. Share a never-before-seen interview.
4. Avoid redundant, duplicated, or stolen content.
5. Build so much trust with your audience that people would be happy to hand over their credit card.
6. Build your authority and your site's authority.
7. Write for humans, not machines.
8. Create something nobody has ever seen before.
9. Remain balanced and worthy of your audience's trust.
10. Cover a topic comprehensively (don't aim for an arbitrary word count and stop once you reach it).
According to Marketingprofs.com, some of the types of content Google likes include interviews, lists, surveys, polls, reviews, news, case studies, predictions, humor, and contests.
Source: www.copyblogger.com, 2/18/13.
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