Consultant Wendy Montes de Oca says websites designed for display on mobile devices should be fast and user friendly.
Being
fast, according to de Oca, means having a site that loads in around 5
seconds or less. Being user-friendly means having large buttons, easy
search capabilities, and limited scrolling.
Consider having
responsive templates that adjust accordingly based on the user's device,
albeit template, desktop, or mobile phone. Offer ready access to
company information such as easy-to-find business directions, contact
numbers, product and purchasing information.
Even better: add a
click-to-call access button to contact a customer service rep to take an
order via the phone as well as an option for users to visit a
non-mobile site.
Source: Precision Marketing eNewsletter, 12/11/12
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