7 ways to find great content for your marketing campaigns

1 - Subscribe to RSS feeds from bloggers that cover your industry or speak to your target audience.

2 - Subscribe to e-mail newsletters from niche publishers that cover your niche or market.

3 - Set up Google Alerts for keywords related to your products and your customer's pain points.

4 - Monitor social media to get a real-time feed of what your prospects are talking about.

5 - Conduct original research, such as a survey.

6 - Repurpose content e.g. combine text from an old whitepaper with new video to create a video e-book.

7 - Keep a list of evergreen content; e.g., ideas for saving time and money, inspirational articles, anecdotes.

Source: HubSpot