Add credibility to your landing pages.

Many consumers are turned off by and distrust long-copy landing pages, which they find too salesy or even sleazy. Here are some elements you can add to your landing page to eliminate this turnoff and add credibility:

>> Industry or media awards (editor's choice, fastest growing company).

>> Media coverage (mentions in mainstream press or blogs).

>> Endorsements from individuals, analysts, associations.

>> Partnerships (e.g., authorized reseller) with well-respected companies.

>> Client lists and logos.

>> User testimonials and third-party review.

>> Studies and surveys (e.g. ranked #1 in customer satisfaction).

Source: Target Marketing Group, "3 Landing Page Mistakes to Avoid."