Annette Iafrate, an executive with Constant Contact, gives the
following smart and sensible tips for improving e-mail marketing
results:
1. Use your own permission-based list.
2. When people sign up, let them know what kind of e-mails they will receive from you and when they will get them.
3.
Keep your list up-to-date by removing inactive subscribers or sending
them a one-time e-mail asking them to confirm their interest.
4. Determine the optimal frequency by asking yourself how frequently your customers think about or use your product.
5. Keep your content fresh, useful, and relevant.
Source: Target Marketing magazine
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment