The Facebook 'Send' button
allows users to share your content with specific people they choose in
just one click. While the 'Like' button allows users to share content on
their wall, visible to all friends and friends of friends (depending on
the user's settings), the 'Send' button allows users to choose to share
the content with only a specific group of people.
Every user can
share the page they are viewing on your website, by sending their
friends a link with an image along with a short message, all this
without leaving your website.
The 'Send' button also eliminates
the need to look up e-mail addresses by auto-suggesting friends and
groups the user belongs to.
Using the Facebook 'Send' button, the
user can choose to post the content on a group wall he or she belongs
to, send the content as an inbox message or create an e-mail.
Benefits
* Allows users to privately share your content with specific friends
* Eliminates the need to look up lists of e-mails
* Creates an easy way for your readers to share your content
* Contributes to your content's distribution
* Increased functionality for Facebook groups
Features
* A quick Facebook messaging platform
* Message includes a link, automatically detected images and a short message
* Auto-suggestion of friends and groups
* One-click sharing with specific people
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