Building Links To Increase Traffic And PageRank

Most sites have a links page. Why? Well, there are 2 vital reasons why a Internet developer ought to take into account having a links page:

1. Search Engine Optimisation or SEO is only one manner of obtaining the search engines to pick up that you’re there. One thing else that you must not neglect if you wish your website to be noticed is getting links.

2. As a service to your visitors, a links page provides them with different sites of interest which they will wish to visit.

In the eyes of search engines there seems to be good links and bad links. Sensible links will get you higher up the page rankings and onto the high of the listings; unhealthy links at best will be ignored and at worst could really work against your website by bringing its rankings down.

- A good link is one from a website which has high relevance to yours and had a good PageRank.

- A dangerous link is one from an obvious link farm, and has no contextual links to your sites.

PageRank is Google’s way of rating web pages according to their importance as Google sees it, which can be seen after having installed the Google Toolbar into your IR or Firefox browser. The PageRank (or PR) of a site ranges from 0 to 10—zero is where you begin, ten would be exceptional! Though Google keeps the algorithms for working out PR very close to its chest, the progression through the numbers is in all probability on a logarithmic scale, that is, a website ranking 2 is several times more necessary than that ranking one, not simply one point.

When you’re link building you must be attempting to get links to your website from sites with a better PageRank than yours. Links from sites with good PR will immediately signal to the search engines that yours may be a website worth indexing! The more links the higher your search engine rank!

It isn’t necessary that you only link with sites of high PR. A website may be 0 today, but that website might additionally be working laboriously to extend its rankings and you may benefit from their progress. Additionally, do bear in mind your human guests—a website might be helpful to them, whether or not not for your purpose of increasing your rankings! So the golden rules are:

- Aim to get links from high-ranking pages

- Publish up links from any website which has high relevance to yours.

To get other sites to publish your link, consider if there are some national organisations that promote your sport, hobby or trade? Your first step will be to e-mail these organisations and ask if you can have reciprocal links with them.

Now this could a little bit of a “David and Goliath” state of affairs, and many folks feel put off because they suppose their new immature website is far too small. You may not get any response to your e-mails, or if you do, you will get a response refusing your request. This is to be expected and you should be cool about it and move on to the next webmaster.

Even if certain high-profile websites refuse to link to you, it shouldn’t perturb you to link to them anyway because you are providing value through suggesting other helpful sites to your visitors and not doing linking just to attract search engine bots!