Writing and designing a salesletter is only 75% of the work.
As a prospect reading other salesletters yourself, you have likely faced a first “buy or don’t buy” decision, only to meet an “exit offer” when trying to get out, or read a “virtual support” popup offering a 10% discount, and yet more creative ways to entice you to reconsider your hesitation to buy even for the 3rd or 4th time.
These tactics can be easily fulfilled by simple software routines that enhances the “backup” capability of a sales page in case your ‘best’ copywriting still fails to capture the customer. At any point in time while prospects are still at your site, you gotta get them to sit up and take notice.
Finally, you can get your hands on an excellent workbook containing all the helpful scripts that will give your salesletter the horsepower to improve conversion rates.
Sales Page Tactics contains Robert Plank’s war plans for putting finishing touches on a sales page.
It is not a copywriting e-book.
Instead, it contains 19 powerful website scripts with super-detailed walkthroughs explaining how they were built, so you can either paste them onto your website painlessly or tweak them to do anything you want.
* You can run a 7-day or N-day countdown to kick off your new product at a reduced price or to test alternate price ranges without enraging your customer base.
* Get forewarned about a specific kind of dynamic pricing script you need to stay 50 miles away from.
* You can display a lot of screenshots for your product, but there’s a way to quickly flip through them without doing a lot of scrolling.
* You can password-protect your download page without a fully-featured member’s area script, and you can learn how to get it up and running in 2 minutes.
I mention just 4 of what these tactics are but for the full insider secrets, click here and you’ll have the e-book sent right to you in the next minute.
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