Know your rights - PLR, MRR, RR.

I remember a subscriber once asked me what the difference was between all the different "Rights" products we all see on the market.

The main "Rights" you'll find are Private Label Rights (PLR), Master Resale Rights (MRR), and Resale Rights (RR). I'll give you the basic meaning of each of the rights, but read any license agreements that come with the products you order, because some authors may include different guidelines.

Private Label Rights give you the most flexibility with a product. You're allowed to edit and manipulate the information as much as you like and put your own name on the product. This is one of the fastest ways to create a product.

If it's a written product, you'll generally get the Word .doc file, which allows you to easily edit and improve the content. If it's an audio product, you'll generally get the MP3 or WAV file and can add your own introduction and conclusion to promote yourself and your products.

Master Resale Rights allow you to resell the product and keep all the profit. These rights often allow you to offer the Master Resale Rights and Resale Rights to your customers. That allows your customers to follow in your footsteps and resell the product as well.

Resale Rights are the least flexible. If you own the Resale Rights to a product, you have the right to sell the product and keep the profit, but you can’t offer your customers the same rights. You have the rights to sell the product, that's it.

Owning rights to a product can be very profitable. If you have a choice, Private Label Rights are the best rights to buy. Owning the PLR for a product allows you to resell the product as is, create a new product almost instantly and then offer your customers any of the rights you choose.