The following information is shared by a member of the Texas SEO | Dallas Marketing Forum, Maureen Donovan (maureendonovan9).
Microsoft has released a 24-page whitepaper on how their new search engine Bing works and related SEO implications. I would advise webmasters to download the document and read it.
Create an account in the Bing community, then login and go to this page.
To quote directly from the whitepaper, Microsoft's viewpoint to webmasters experienced with SEO is:
1) "...there's no need to resubmit your sitemap to Bing if Live Search previously indexed your website and there have been no recent changes on your website."
2) "...the type of SEO work and tasks webmasters need to perform to be successful in Bing haven't changed—all of the
skills and knowledge that webmasters have invested in previously applies fully today with Bing."
3) "...SEO is still SEO. Bing doesn't change that."
At least we can all do the following on-page SEO to rank well in Bing:
· Target no more than two keywords per page
· Use unique tags on each page
· Use unique description tags on each page
· Use H1 tags
· Use text navigation links
· Create content for your human visitors, not the Bing web crawler
· Incorporate keywords into URL strings
For backinks, they state that they prefer quality to quantity and that "backlinks should be relevant to the page being linked to or relevant to your domain if being linked to the home page."
Within the webmaster tools, they rate your backlinks from one to five in a little green bar—the higher the green bar the higher the quality of the link in Bing's eyes. However they don't actually say whether these backlinks should be anchored or not. I'm guessing that like Google they want anchored backlinks.
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