Important WP Blog Search Engine Optimization Areas to Focus Your Attention On

There is no shortage on advice in terms of what folks must do to better a WordPress blog's position in the search engine listings.

Certain people agree, certain people differ, and some people are out-and-out puzzling.

According to the consensus views of the experts, these are the 4 top ranking elements for SERPs.

Correct Keywords in the Title Tag

The use of the correct keywords in the text for the title tag of a WordPress page is extremely important. It does not only promote better rankings, it also helps with better click-through from the SE listings to the blog. It is of little use to be high up in the search results and not receive that many clicks. The primary goal should be to get as many targeted visitors to your site as possible.

Those keywords that the searcher used are bolded in the results of the search. When the right keyphrase of your title is highlighted, it stands a higher chance of being seen and receiving that mouse click. However, highlighted keywords don't comprise the only element to think about when composing the page title tag.

A smartly crafted page title, that invites and entices the searcher to click through, can give you a lot of extra clicks. It is more advantageous to receive a hundred clicks from listing number 5 through having an eye-catching page title tag compared with fifty clicks from the third listing with a badly written page title, wouldn't you agree?

The Anchor Text used by Inbound Links

The anchor text that's used in the link that points to your website from another site counts a lot in the SE computations to determine what your website is focused on. And, what your site is focused on defines mostly what keywords it will rank for in the search engine listing.

If at all you can influence in any way the anchor text that other websites use with their links to your site, then it is an extremely productive investment of your time.

The more websites that link to your website using a particular keyword, or alternate versions of that keyword, will cause the search engines to more eagerly compute that your site is all about that particular keyphrase.

It's even better if the content of the destination page on your website contains that particular keyphrase and phrases similar in meaning.

The Global Link Popularity of the Website

The number of links that are pointed to a site is used by the search engines to calculate the importance of a website. They take into account both quality of links and the quantity of the hyperlinks.

The more different sites that have links to your site, the higher the search engines will calculate the deemed importance of your site.

The building of links does not end.

One can never have enough backlinks pointing to your site. It's true that one can build backlinks too fast and that could trigger some alerts with the search engines.

However, if performed as an ongoing action with a longer term outlook, every link is worth the resources spent in getting it. They all add up to a higher deemed importance of your website.

Link Popularity in the Site's Internal Link Structure

The fact is that some of your pages will attract more links than other pages. Those that don't get lots of external links could be the actual income generating pages that you'd aim to rank high in the search engines. The internal linking structure, and the anchor text used for the internal links, is the way to distribute PageRank inside the perimeters of your site. The wisest approach is to acquire the plugin for search engine optimization of WP that gives you full control over the linking structure on your site.

Some SEO professionals say that an internal link has the same value as a link from an external page. That doesn't mean your website will rank by having only internal links.

What it does mean is that you can cause a page to be ranked by having internal links pointing to it even though it doesn't have lots of external backlinks, on the condition that the rest of the site has accumulated sufficient PageRank from external backlinks.