4 Key Factors For Better PPC CTR.

New Google AdWords users often wonder if the click-through rate on their ads is good and what the best PPC CTR is that one can get. The best PPC CTR we have ever achieved on a single ad in Google is between 20 to 50%!

However, the best PPC CTR depends on many important factors. The single most important factor is whether you are looking at ads on Google search or ads on Google’s content network. The best PPC CTR on Google search is way higher than ads on Google’s content network and depends on 4 key factors.

1) Ad Position: The ad position has a huge impact on the best CTR. Obviously, the higher the ad, the higher the click-through rate of your ad. So, unless you are in the top, it is impossible to get the best PPC CTR.

2) Ad Placement: Once in a while, Google surfaces ads at the very top vs. just on the side. See the image below.

Whenever Google surfaces ads in the very top, it is an indicator that these ads are getting a very high click-through rate. The ads with the best PPC CTR that we have seen are always listed at the very top.

3) Ad Relevance: Ads that are more relevant will get a higher click-through rate. It is as simple as that. In the picture below, you will see that when the text of the search query shows up in the ad, that text gets highlighted in bold.

This case the ad that contains the keyword phrase “mediation techniques” is highlighted in bold. In turn it makes the ad more noticeable and will improve the click-through rate and help push your ad closer to getting the best PPC CTR possible.

4) The Keyword: Some keywords will have a higher click-through rate on ads then others. If you want to get the best PPC CTR possible, then you need to find and test niche keywords.

From experience, ads with 5% CTR always happens for keyword phrases that contain at least 2 keywords. Single keywords (e.g. meditation) will always have a lower CTR than keyword phrases (e.g. meditation techniques). So, if you want to get the best PPC CTR possible, you need to find the best keyword phrases.