Sunday, March 30, 2008

What is 3-way linking?

You might hear 3-way linking being called some other names, like "A B C Linking" or "Pyramid Linking". They all mean the same thing.

3-way linking is much like reciprocal linking, however instead of 2 webmasters being involved, there are 3, or 1 of the 2 webmasters has 2 websites.

Reciprocal linking is most easily explained by "site A links to site B, then site B reciprocates by linking to site A", pretty easy, right? But in Google's eyes, reciprocal links "even out" the endorsement effect, so it doesn't affect the PageRank as much as 1-way links do.

3-way linking is explained like this: Site A links to site B, Site B links to site C, and site C links to site A.

The webmaster with 2 sites must be mentally prepared to "give up" building a high PR for one of his sites. That does not mean that the site to be "given up" is a hastily setup junk site. This is the most glaring problem when it comes to motives.

So when Google or the other search engines send their spiders out, they can only see that there is a link pointing to your site, and not a link pointing back to the site linking to you. They then make the assumption that your site must be really good quality to have all these other sites linking to you with no link back in return.

Herein lies the beauty of 3-way linking. :)

3 Way Links

For your info, Jonathan Leger has launched his 3 Way Links program for systematically exploiting the concept. Any website in the 3 Way Links network will have 250 one-way links. This can really work wonders with search engines if users select the anchor text carefully.

The benefits of using 3 Way Links are:
  • Links Are Not Reciprocal
  • Varied Link Text
  • Links Spread Slowly
  • Links Pages Are All Unique
  • Links Come From A Large Variety Of IP Addresses (Class C)
  • Nothing Links Back to 3WayLinks
  • Link Networks Are Kept Small
  • A Quality Network fo Links
  • All Links Verified Daily
  • Your Sites Never Link To Each Other
  • You Get What You Want
  • You Can Put 50+ Sites In The Network With One Account
Key features of 3 Way links:

No footprints - The linking process grows slowly. This should help website staying under the radar of search engines. If all 250 links were to appeared suddenly, this would have been a big red flag for SEs.

Link page - Link pages are all randomly generated using an algorithm. Hence no link pages will look alike.

Quality of Sites - Majority of websites are already indexed and have a PageRank. Some sites even have a Page rank of 7. Only websites with similar themes are linked.

Multiple IP addresses - Websites are being contributed by different users with different IP addresses. Search engines give more weight to linking from different IP addresses.

It only costs you $47 a month for the 3 Way Links membership. It is definitely a very good deal and worth for the money you invest. That is less than $0.20 per link back.

Be mentally prepared that there is no guarantee for you to see substantial results in a month, though most members like what they see in their membership. Jonathan Leger is also someone I know who's quite obsessed with writing about link exchanges on his blog, and I'm sure he is passionate and helpful enough to render all his expertise to fulfill your enquiries. Why not give 3 Way Links a shot and see where it lands you?

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