Roger Hall, a Google-certified AdWords professional, has the know-how to tell you how to keep in line with Google’s rules to stay on top of your PPC investment. In "AdWords Mistakes Exposed", he provides insider advice, information and tips for users of Google AdWords on subjects such as the common mistakes made by Google AdWords users when advertising online with Google, using Google Analytics to track results and website landing page optimization tips. The interest of small businesses, ad agencies, PR firms and large corporations in PPC are also addressed.
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