Personalize your sales message and increase conversion rate!

It's no secret if you can personalize a message in some ways, through the e-mail, on your sales page etc., you can triple or even quadruple your conversion rate.

I wanted to tell you about this sooner, but haven't had the time because I've been too busy actually using it. Anyway, now that I've managed to find some time, I wanted to share with you my experiences of using a new marketing tool so that you're armed with all the information when you come across it.

It's a CGI/Perl script called Traffic Personalizer by Paul Hancox. I first heard about this on a marketing forum, and quite a few people were recommending it, so I decided to jump in and buy.

Basically, I'll try and sum up its 3 main functions:

(1) You can create a "tag" to add to the end of your web address (URL). The tag is designed to grab someone's attention and urge them to click. When they do that, you can then display a completely personal message for that person on your own site!

I've set up an example right here on this page. Let's say you're Jane, you own a software company, and you've just received an e-mail off me. I end my e-mail to you with a "signature" which looks like this...

Myra View
Myra View Services
http://www.mysite.com/review.shtml?tag=JaneForYou

If Jane (that's you!) clicks on the link, she'll see a personal message right at the top of the page!

You can create an unlimited number of these tags, and you can basically do what you want with them. For instance, you can use them to track articles you've published - and then you can tailor your site based on the article they've just read.

(2) You can make your site display a unique message depending on where the traffic is coming from.

So, for instance, if you're getting a lot of traffic from WidgetLoversWorld.com, whenever someone comes from that site to yours, you could display a unique message like "We have extra special deals on Widgets this week, just for people who love their widgets. Quick, check out the Widget links before they sell out..."

One particularly good idea is to get a testimonial for your site from each site that refers to yours, and then put the testimonial at the top of the page for that traffic stream!

(3) You can personalize your offer links in email, and personalize your sales page with their first name.

It's well known that autoresponder services can personalize email, but that's usually where the personalization ends. Any links given are usually generic links, and you're usually taken to a generic sales letter or page.

With Traffic Personalizer you can use your subscriber's first name in any offer links, plus, you can have that first name displayed in your sales letter!

In other words, instead of a generic offer link, i.e.

http://www.yoursite.com/offer/etc...

... your offer link for John would be...

http://www.yoursite.com/offer/John

This can vastly improve your clickthroughs. Plus, when John gets to your sales page, you can display his first name on the page!

So far I'm using these techniques with good results. I'm definitely seeing more clickthroughs because of this.

Good points: Easy to install, easy to make a new "tag", very effective.

Bad points: The only downside is the price...but at $97, I think you'd easily recoup that investment from one personalized campaign.

Overall, I think this is a great piece of software, which allows you to personalize your site in many different ways. I'd recommend grabbing it as soon as you can!