Thursday, December 21, 2006

Always remember your exact needs...

Over the weekend I read a couple of different remarks from marketers warning their readers to stay away from the dime sales.

My first thought was..."Now What?"

But, it turned out these guys were trying to make their readers aware that sometimes the dime sales are not what they appear to be.

There are those out there that will work their sales more to their advantage rather than their affiliates or yours.

Perhaps they were upset with someone's dime sale...I don't know. There are many of these types of sales now and not everyone is going to run theirs the same.

The two things they were talking about were: the product was available for free elsewhere and resell/master resell rights were available only as an OTO.

Legitimate concerns? Yes, I think so too.

Look....overall the dime sales and other similar sales are good for you. I haven't yet been involved in one that was out to "get you".

With that being said...due to the fact that a couple of marketers have released their dime sale scripts,you will be finding more and more of these types of sales.

It comes down to you doing your 'due diligence'. Checking out exactly what it is you get for your buck. Look over the sales pages carefully and check out the product carefully.

Ask yourself...what rights am I going to get with this product? Are the rights included in the sale price...or do I have to purchase them separately?

Ask yourself is this product free somewhere else? With all the giveaways going on you can pick up great stuff and then turn around and put it in a dime sale. There will always be someone to pick it up because you have provided a valuable product and service, nothing else. It is simply a matter of market principle.

Does anyone need to get upset when they don't need to buy it? (What kind of question am I asking anyway? *scratch head*

And as with ALL sales...ask yourself this. Do I really need this product? Will I use this product? Does this product fit my business? Why am I buying this product? Am I buying this because its so cheap? Or am I buying this because I need it and will use it?

The article is contributed by Margaret Waltezko, webmaster of AplusBiz Marketing.

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